AMAG Group AG
Swiss car retail company
AMAG Group AG is a Swiss corporate group primarily active in the automotive trade. Since September 2019, the administration of the entire AMAG group has been based in Cham in the canton of Zug, after relocating from Utoquai 49 in Zurich, where the group had been based since its foundation. The group employs around 7500 people and generated revenue of CHF 5.0 billion in 2025. The group is owned by the private holding company BigPoint Holding AG, in turn owned by Martin Haefner.
AMAG headquarters in Cham
The core business of the AMAG Group is the company AMAG Automobil- und Motoren AG founded in 1945 by Walter Haefner and based in Zurich. On 29 April 1948, the company signed an import agreement with Volkswagen, and then again with Porsche in 1951, both of which continue to form the basis of the car import business operated by AMAG. In May 2008, AMAG ceased importing Porsche vehicles, as the subsidiary Porsche Swiss Ltd asserted its right to the trade. However, AMAG remains the Porsche brand's biggest retail partner and, according to information provided by the company itself, is the largest Porsche retail organisation in Switzerland with 6 sales and service locations and the fourth-largest Porsche dealer in the world.
From 1949-72, assembly of different types of vehicles took place at "Automontage Schinznach AG" in Schinznach Bad for Chrysler Corporation (Chrysler, DeSoto, Dodge, and Plymouth), Standard, Studebaker, and VW (Karmann-Ghia).
The AMAG Group comprises AMAG Import Ltd (Importer for Switzerland and Fürstentum Liechtenstein for Volkswagen, Audi, Seat, Skoda, Cupra and Volkswagen CV); AMAG Automobil und Motoren AG, which operates over 90 garages and a Bentley dealership in Cham; AMAG First Ltd (Porsche); AMAG Leasing AG (leasing business); AMAG Services AG (Europcar car hire service, valet parking at Swiss airports and chauffeur services); and AMAG Parking Ltd. Since 2018, AMAG has been a co-owner and, since 2025, the majority owner of autoSense, the solution for digital vehicle networking and charging solutions, and since 2019 it has been offering a car subscription model with Clyde.
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Contemporary correspondence, administrative files and participant testimony can test how later narratives organized the event or institution. The source revision retrieved here is dated Jun 14, 2026. The linked authority identifier is Q294601. VIAF identifies the subject as 301209588. 3 of 3 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 2019, 2025, 1945 and 1948.
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