7 Up
American sweet carbonated drink
7 Up (stylized as 7Up) or Seven Up, is an American brand of lemon-lime–flavored non-caffeinated soft drink released in 1928. The brand and formula are owned by Keurig Dr Pepper in the US, and PepsiCo in international regions. Although also distributed by PepsiCo in most regions, the beverage is distributed in the UK by Britvic, PepsiCo's designated UK distributor. The brand competed primarily with The Coca-Cola Company's Sprite and PepsiCo's Starry.
History
7 Up was created by Charles Leiper Grigg, who launched his St. Louis–based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1928, and the product was launched a year before the Wall Street crash of 1929. The trademark "SEVEN-UP" was granted in 1928, and a 1929 taste test advertisement featured a flying "7up" logo. The name became "7up Lithiated Lemon Soda" in 1930–1931, as indicated by the use of a logo with tilted "up" and historical paper labels.
An oft-repeated story is that the drink was originally called "Bib-Label Lithiated Lemon-Lime Soda," but investigative reports find little or no evidence that a drink with this name ever existed.
This brief starts where responsible research should: with the source description of “7 Up” as american sweet carbonated drink. Everything that follows is an evidence route, not borrowed authority.
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The subject matters to the general reference register because the source frames it as american sweet carbonated drink. Its deeper value depends on whether names, dates, institutions and citations support that framing.
Named sources, stable identifiers and responsible institutions provide the strongest route from overview to verifiable evidence. The source revision retrieved here is dated Sep 23, 2026. The linked authority identifier is Q270059. 3 of 4 selected statements include explicit references; 3 carry qualifiers and 1 use preferred rank. The first chronological checks are 1928, 1920, 1929 and 1930.
The absence of detail may reflect summary conventions rather than a lack of surviving documentation. The source lead contains qualifying language; that uncertainty should survive quotation, summary and reuse. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
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This entry incorporates text from “7 Up” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.