2 Herald Square
building in New York City, New York
2 Herald Square (originally the Marbridge Building) is an office building at 1328 Broadway, on the east side of Sixth Avenue between 34th and 35th Streets in Herald Square, Manhattan, New York City. It opened in 1909, an 11-story structure, utilized in part by men's clothier Rogers Peet. Until October 1910 it stood opposite the Alpine apartment house, which was at the northeast corner of Broadway and 33rd Street. The Alpine and old stores between 33rd and 34th Streets were demolished to make room for the $5,000,000 Hotel McAlpin near the end of 1910. On the other side of Broadway were located the Macy's Herald Square and Saks Incorporated stores, with the Gimbels store just below.
Initially, John McGraw, then the manager of the New York Giants baseball team, ran a billiards parlor in the newly opened building. He was associated in this venture with Mike Donlin, one of the Giants' outfielders. Pool playing phenomenon Willy Hoppe took over this business in January 1912 when McGraw and Donlin moved to the Studebaker Building, 48th Street and Broadway. They started a new billiard and pool room there.
As a business building
Marbridge Building tenants included Ashley M. Herron, who moved his offices from the St.
This brief starts where responsible research should: with the source description of “2 Herald Square” as building in New York City, New York. Everything that follows is an evidence route, not borrowed authority.
Why this record matters
The subject matters to the places & architecture register because the source frames it as building in New York City, New York. Its deeper value depends on whether names, dates, institutions and citations support that framing.
The strongest evidence will usually combine a dated visual record with documents produced by the authority responsible for the place. The source revision retrieved here is dated Feb 28, 2026. The linked authority identifier is Q6755272. Authority coordinates are 40.750, -73.987. 1 of 1 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1328, 1909, 1910 and 1912.
A single description cannot reconcile every naming convention, rebuilding phase or administrative transfer associated with a place. The lead is largely declarative, so disagreement and counter-evidence require a deliberate search beyond the opening account. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.
How to read it
Treat names, boundaries and functions as historically changeable. Maps, plans, inventories and administrative records can clarify what the place meant at different dates.
- Historic place names
- Jurisdictional context
- Routes into maps and plans
Contemporary maps, plans, listed-building records, estate papers and the responsible local or national archive.
Three-step research path
- Establish the record: confirm the title “2 Herald Square”, its source revision and the description used here.
- Expand the search: follow 2 Herald Square primary sources, 2 Herald Square archive and Herald research across catalogues and specialist indexes.
- Test the account: compare the strongest cited source with the responsible institution’s current record and note any disagreement.
Questions for further research
- Which source most directly establishes the central claim about “2 Herald Square”?
- Which earlier names or jurisdictions may reveal additional records?
- Which authority defined the place, boundary or structure at the relevant date?
Search terms from this dossier
This entry incorporates text from “2 Herald Square” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.