2007 New South Wales state election campaign
Open-knowledge reference entry

An election campaign was held ahead of a general election for the 54th Parliament of New South Wales on Saturday, 24 March 2007. The result—a win for the social-democratic Labor Party and its new leader Morris Iemma—was widely perceived as a foregone conclusion, with opposition leader Peter Debnam conceding as much the week before the poll.
Though water and infrastructure emerged as key issues in the campaign, much of the parties' advertising focussed on the negatives: Debnam's business record and Labor's record in office. The media concluded that the choice facing voters was in finding the lesser of two evils: the three major newspapers sold in New South Wales endorsed Debnam, though not without criticising his ineptitude on the campaign trail.
Leaders
Labor
Labor leader Morris Iemma, a former union official, had represented Labor in the Legislative Assembly since 1991. Labor won office at the 1995 election, and Iemma became a parliamentary secretary. From 1999, he held several portfolios, culminating in two years in the challenging role of Health minister. With the surprise resignation of Premier Bob Carr in 2005, Iemma was elected unopposed as his replacement.
Iemma maintained Labor's opinion poll lead, despite losing some of the government's most experienced ministers along with Carr himself. In 2005 and 2006, Iemma's government was hit by a series of scandals, such as the arrest of Aboriginal Affairs minister Milton Orkopoulos and the financial collapse of the controversial Cross City Tunnel.
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