1978 Los Angeles Rams season
NFL team season
The 1978 Los Angeles Rams season was the team's 41st year with the National Football League and the 33rd season in Los Angeles. They improved on their 10–4 record from the previous season and finished 12–4.
The Rams began the regular season with seven straight victories and earned their sixth straight division title along with homefield advantage throughout the NFC playoffs, including wins over the Dallas Cowboys (27-14) and Pittsburgh Steelers (10-7), the teams that would ultimately face each other in Super Bowl XIII. After defeating the Minnesota Vikings 34–10 in the divisional round, Los Angeles hosted the NFC Championship Game, losing 28–0 at home in a rematch with the Cowboys.
Offseason
Chuck Knox, who had coached the Rams for the previous five seasons, left the team after the 1977 season to join the Buffalo Bills.
In February, 1978, Rams owner Carroll Rosenbloom hired former Rams coach George Allen, with much media fanfare. Allen had coached the Rams from 1966 to 1970, and had recently been dismissed by the Washington Redskins, whom he had coached from 1971 to 1977.
His second stint as the Rams' head coach was an unfortunate experience for all concerned. Allen did not have full authority over personnel and thus worked with general manager Don Klosterman to oversee a talented roster that had made the team a perennial playoff challenger. Allen brought with him his scrupulous discipline and attention to detail, which extended to practice-field protocol and dining-hall decorum. Almost immediately, a group of Ram players chafed at the regulations, and some made their grievances public.
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