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Pride of Britain Awards

British award ceremony for acts of bravery

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General referenceInterpretive dossier study · Crown Archives visual atlas
Record originEnglish Wikipedia
Text licenseCC BY-SA 4.0
Source revisionSep 10, 2026
Entity authorityQ7242820 ↗
Source-derived summary

The Pride of Britain Awards is an annual award ceremony which has taken place in the United Kingdom since May 1999 and first televised on ITV in April 2000.

The awards honour British people who have acted bravely or extraordinarily in challenging situations and have been presented solely by Carol Vorderman since 1999, and co-presented by Ashley Banjo since 2021. Banjo had previously featured as the show's "roving reporter".

History

The first Pride of Britain Awards were devised by Peter Willis, and held at the Dorchester Hotel in London in May 1999.

They relocated to The London Studios in 2000, and then to the Grosvenor House Hotel from 2011.

On 20 October 2021, it was announced that Ashley Banjo would co-host with Carol Vorderman, beginning with the 23rd ceremony.

Judges

The Pride of Britain Award winners are chosen by a panel of celebrities and well-known figures from a range of backgrounds, which has included Simon Cowell, Richard Branson, Fiona Phillips, Christine Bleakley, Magdi Yacoub, Richard Wallace, Eamonn Holmes and Aled Jones. The panel was chaired from 1999 to 2004 by Piers Morgan and from 2005 to 2006 by Peter Willis, founder of the awards.

Sponsors

The awards are organised in association with the Daily Mirror, TSB, Lidl, ITV, Good Morning Britain and The Prince's Trust.

Scottish version

In November 2020, it was announced that STV, Reach plc (owners of Daily Record) and TSB had agreed a deal which sees the Scottish broadcaster commission STV Studios to produce the inaugural Daily Record Pride of Scotland Awards, in partnership with TSB. The 90-minute landmark TV event was aired as the 2020 STV Hogmanay special, taking viewers into the New Year.

Editorial summary

The public source identifies “Pride of Britain Awards” as british award ceremony for acts of bravery. This brief keeps that definition visible, then builds a research path around Pride, Britain and Awards.

Editorial reviewA practical starting point whose main value is the path it opens into stronger specialist and primary sources. The current lead gives the account dated anchors—1999, 2000, 2021, 2011—that can be checked directly. The linked authority record independently contributes the date 1999. Its value is orientation rather than verdict, with Pride, Britain and Awards providing the first useful test.
Editorial analysis

Why this record matters

A short description can identify a subject without explaining its stakes. For “Pride of Britain Awards”, the useful work is to connect “british award ceremony for acts of bravery” to the records capable of establishing context and consequence.

Evidence profile

The citation trail is more important than the brevity of the summary: it shows where individual claims can be examined in context. The source revision retrieved here is dated Sep 10, 2026. The linked authority identifier is Q7242820. 1 of 1 selected statements include explicit references; 0 carry qualifiers and 0 use preferred rank. The first chronological checks are 1999, 2000, 2021 and 2011.

Critical limits

Overview language is designed for orientation and should not be treated as a substitute for the evidence cited beneath it. The source lead contains qualifying language; that uncertainty should survive quotation, summary and reuse. Authority statements aid reconciliation but still require their own references, qualifiers and ranks to be checked.

How to read it

Use the entry as an orientation point, then follow its citations and revision history. Names, dates and institutional relationships should be checked against the original record.

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Source & attribution

This entry incorporates text from “Pride of Britain Awards” on English Wikipedia. Contributors are listed in the page history. Text is available under the Creative Commons Attribution-ShareAlike 4.0 License. Selected authority identifiers and statements are retrieved from Wikidata under CC0; their references and qualifiers remain part of the verification path.