(83) FOR-TRUTH

(83) FOR-TRUTH is an American Christian billboard evangelism campaign operated by Christian Aid Ministries (CAM). The campaign uses roadside billboards and a toll-free phone number, 83-FOR-TRUTH, to direct callers to religious resources, recorded audio, and biblical answers to questions about Christianity.

The campaign is also called Gospel Billboards. CAM says the program began in November 2006 and is intended to make people “stop and think about God, their relationship with Him, and eternity”.

History

Christian Aid Ministries says its billboard evangelism program began in November 2006. The organization says it has posted thousands of gospel messages across the United States and that the campaign receives phone calls from people seeking religious help or information.

Campaign format

The billboards typically use short questions or statements rather than long messages. Examples on the campaign’s website include “Is there evidence for God?”, “Where is your allegiance?”, “Is evolution a myth?”, and “Have you considered eternity?”

CAM says the billboards are intended to prompt reflection and direct interested people to further resources through its website and toll-free number.

Reception

Positive views

Supporters say the campaign gives people a simple way to encounter Christian messages in public spaces and to seek follow-up resources. CAM says thousands of people call the toll-free number and that the campaign logged more than 77,000 calls in 2024.